Style guide

Design and communication standards

The Style Guide details the design rules used to create the visual style for the Shell MarketHub platform. The content published here replaces any earlier versions of the Style Guide.

Many of the detailed rules (e.g. grid layout) contained in previous versions of the Style Guide have been retired as they are now automatically applied to every item in the Pattern Library. Visual consistency across Shell MarketHub and associated sites should be achieved primarily through reuse of these patterns.

The remaining Style Guide content exists here to demonstrate to visual designers and stakeholders how Shell's overall Visual Identity (VI) guidelines have been applied within the MarketHub design.

Any guidance regarding use of Shell brand not included here e.g. usage of Pecten - can be assumed to be inherited from Shell VI guidelines - please refer to these in such cases.